Version:1.0 StartHTML:000000213 EndHTML:000017886 StartFragment:000017004 EndFragment:000017781 StartSelection:000017004 EndSelection:000017781 SourceURL:https://betobaccofree.hhs.gov/campaigns/index.html Campaigns | BeTobaccoFree.gov
The National Cancer Institute's (NCI’s) Smokefree.gov provides free, accurate, evidence-based information and professional assistance to help support the immediate and long-term needs of people trying to quit smoking. The site provides tips and tools, including apps and text messaging programs, to help you quit smoking, and has subsites specifically for veterans, women, teens, Spanish-speakers, and people over 60.
Launched nationally in November 2017, the FDA’s Center for Tobacco Products has developed a new education program called “This is Our Watch.” This program helps tobacco retailers better understand FDA tobacco regulations, the importance of compliance, and the greater purpose—protecting the nation’s youth from the harms of tobacco use.
You can read more about the newly launched campaign here: https://www.fda.gov/TobaccoProducts/GuidanceComplianceRegulatoryInformation/Retail/ucm237741.htm
There are more than 2 million lesbian, gay, bisexual, and transgender (LGBT) young adults ages 18-24 living in the United States, with LGBT young adults being nearly twice as likely to use tobacco as other young adults, ultimately resulting in the loss of tens of thousands of LGBT lives to tobacco use each year.
“This Free Life” is FDA’s public education campaign designed to prevent and reduce tobacco use among LGBT young adults who use tobacco occasionally. Through the use of authentic and credible messages from tobacco-free members of the LGBT community, the campaign encourages these young adults to draw inspiration from their peers to also live tobacco-free.
You can read more about the campaign here: https://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/ThisFreeLifeCampaign/ucm20082738.htm
Nearly 5 million multicultural youth are open to smoking or are already experimenting with cigarettes—meaning they have already smoked up to 100 cigarettes in their lifetime, highlighting a critical need for stronger, more targeted youth tobacco prevention efforts.
"Fresh Empire" is FDA's first public education campaign designed to prevent and reduce tobacco use among at-risk multicultural youth ages 12-17 who identify with hip-hop culture, specifically African American, Hispanic, and Asian American/ Pacific Islander youth.
You can read more about it here: https://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/FreshEmpireCampaign/default.htm
Every day in the U.S., nearly 2,500 youth under age 18 smoke their first cigarette, and more than 1,000 male youth use smokeless tobacco for the first time. "The Real Cost" campaign launched nationally in February 2014 across multiple media platforms including TV, radio, print, web, social media, and out-of-home sites, like billboards. Initial campaign advertising focused on reaching the nearly 10 million youth ages 12-17 in the United States who are either open to smoking or are already experimenting with cigarettes.
You can read the full campaign here: https://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/TheRealCostCampaign/default.htm